The best option is to keep things simple
A website that is too developed may not operate. Having too many items on a page might cause users to become distracted from your website’s core goal. Simplicity is usually a good thing when it comes to web page design.
The importance of consistency in website design cannot be overstated. Pay close attention to how the design components on each page match. Your fonts, sizes, headers, subheadings, and button styles must be consistent across the board.
Typography and Readability
Regardless of how fantastic your design is, text still reigns supreme on the web, since it offers people the information they want. Along with the clever use of keywords and meta-data, you should make your typography aesthetically appealing and readable for visitors. Consider employing easier-to-read typefaces.
With the ever-increasing use of smartphones, tablets, and phablets, web design must be adaptable to many screen sizes. If your website design doesn’t accommodate all screen sizes, you’re likely to fall behind your competition.
Colour palette and images
A good colour combination fascinates consumers, whilst a bad colour combination might distract them. This entails selecting a colour palette for your website that may generate a pleasant ambience and so make a positive impression on visitors.
According to research, users spend more time on websites with easy navigation. Consider building a logical page structure, employing bread scrums, and making clickable buttons for effective navigation. The “three-click-rule” should be followed so that visitors may receive the information they need in three clicks.
The main goal of customers is to obtain information, and if your website can effectively communicate with them, they will most likely spend a longtime on it. Arranging information by making appropriate use of headings and sub-headlines, reducing the fuzz, and utilising bullet points instead of long windy phrases are all tricks that may serve to develop easy contact with users.